Examlex
Design of experiments (DOE) is sometimes referred to as multivariate testing.
Ingroup
A group to which an individual belongs, feels a sense of identity, and derives a positive self-esteem from membership.
Outgroup
Any group an individual does not belong to or identify with.
Discrimination
Discrimination is unjust or prejudicial treatment of individuals based on characteristics such as race, gender, age, or sexual orientation.
Peripheral Route
A method of persuasion that uses low elaboration—where people minimally process the message. This method usually results in development of weaker attitudes.
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