Sharp Focus Cameras Is Facing Intense Competitive Pressure

question 71

Multiple Choice

Sharp Focus Cameras is facing intense competitive pressure. Top marketing managers are looking for ways to cut costs. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Sharp Focus carries out this plan, it is likely to find that:

• A) most of the marketing functions performed by marketing intermediaries are helpful, but they aren't really necessary.
• B) as the producer of the products, it will be able to perform the same functions more efficiently.
• C) it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries.
• D) telemarketing will become the only viable means of distributing its products.

Recognize the impact of legal efforts on alcohol consumption and alcoholism.

Analyze the influence of gender and age on alcohol consumption patterns.

Examine the role of ethnicity and religion in shaping attitudes towards alcohol.

Understand the different treatments available for alcoholism and their foundations.

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Definitions:

Achieve Goals

The process of identifying desired outcomes and taking steps to accomplish them.

360-degree Surveys

An assessment tool that collects feedback on an individual's performance from a variety of sources, including peers, subordinates, supervisors, and sometimes clients.

Leadership Competencies

The set of skills, behaviors, and attitudes that enables an individual to effectively guide, direct, and influence a group towards achieving goals.

Influence Actions

Efforts or strategies intended to affect the behaviors or decisions of individuals or groups.