Examlex
As a salesperson for an electrical contractor, Greg is included as part of the target audience for sales promotions from his own company.
Opportunity Cost
The cost of foregoing the next best alternative when making a decision, representing the benefits that could have been received if a different decision were made.
External Cost
An external cost, or negative externality, refers to a cost that a transaction or activity imposes on parties who are not involved in the transaction, such as pollution affecting non-participants.
Positive Externality
A benefit that affects someone who did not choose to incur that benefit, often leading to an under-provision of a good or service.
Vaccination
A medical intervention that introduces a substance to stimulate the body's immune response against disease.
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