When Marketing to Consumers in the Global Population, It's Important

question 213

Multiple Choice

When marketing to consumers in the global population, it's important for companies to remember that promoting products

• A) is easy and profitable if they are well-known brands.
• B) can be accomplished using a global approach since consumers are more alike than most people think.
• C) is best done by using personal selling and product sampling.
• D) calls for attention to cultural differences and possible translation problems.

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Definitions:

Spending Multiplier

The ratio of a change in aggregate income to the initial change in spending that brought it about, illustrating the larger impact on income.

Government Purchases

Expenditures made by the public sector on goods and services, including infrastructure and public safety.

Net Taxes

The total amount of taxes collected by the government minus any transfer payments and subsidies.

GDP

Gross Domestic Product, a measure of the economic performance of a country, evaluating the total value of all goods and services produced over a specific time period.