Examlex
Advertising the newest Hunger Games movie during Saturday Night Live on TV is an example of a pull strategy being used by the film's producers.
Cohesion
The force that binds members of a group together, creating a sense of belonging and mutual support among its members.
Group Unity
The degree to which members of a group or team feel connected and committed to each other, often characterized by shared goals, mutual support, and coherence.
Tuckman's Group Development
A theory proposing that teams go through distinct stages: forming, storming, norming, performing, and adjourning.
Storming
A stage in group development where members experience conflicts and competition as they seek to establish roles and norms within the group.
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