For Small Businesses, Product Differentiation

question 19

Multiple Choice

For small businesses, product differentiation

• A) is more difficult than it is for larger firms because of the high cost of product research and development.
• B) usually concentrates on the pricing component of the total product offer.
• C) can be an important strategy to gain market share.
• D) is less important than it is for big firms with multiple product lines.

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Definitions:

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