Chip Off the Old Block Is a New Chocolate Chip

question 276

Multiple Choice

Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. Arizona Cookie's activities represent:

• A) trade advertising.
• B) consumer publicity.
• C) sales promotion.
• D) public relations.