A Skimming Strategy Is Most Suitable Where _______

question 38

Multiple Choice

A skimming strategy is most suitable where _______.

• A)consumers are less price sensitive
• B)consumers are more price sensitive
• C)there are few competitors present in the segment
• D)there are many competitors present in the segment

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Definitions:

Expressly Authorized

Granted clear and definite permission or authority to do something, usually in a specific manner.

Master

An outdated term signifying an individual who has the right to control the physical conduct of a servant or employee.

Servant

An outdated term signifying a person employed to perform services in the affairs of another and who, with respect to the physical conduct in the performance of the service, is subject to the other’s right to control.

Agency Coupled

An agency relationship that cannot be easily terminated because it involves interests or benefits belonging to the agent.