Consumers May Stay Loyal to an Organization for Reasons of Inertia

question 23

True/False

Consumers may stay loyal to an organization for reasons of inertia rather than true loyalty.

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Definitions:

Drive-Reduction Theory

A theory of motivation suggesting that biological needs create internal drives that seek to be reduced by satisfying those needs.

Arousal Theory

A theory that suggests people are motivated to maintain an optimal level of arousal, neither too high nor too low.

Avoid Stress

Avoiding stress refers to strategies or actions taken to reduce or eliminate sources of tension and anxiety in one’s life.

Yerkes-Dodson Law

A psychological principle stating that there is an optimal level of arousal for performance on tasks—too little arousal can lead to underperformance, whereas too much can lead to errors.