Why Is Market Segmentation Carried Out

question 48

Multiple Choice

Why is market segmentation carried out?

• A)To break down large markets into smaller markets
• B)Provides an opportunity to surpass competitors
• C)By grouping together customers with similar needs, it provides a commercially viable method of serving these customers
• D)Allows the achievement of greater market share

---

Definitions:

Breach of Contract

The violation of a contractual obligation without valid legal excuse, which may result in legal consequences including the right to damages or enforcement of performance.

Unidentified Principal

Refers to a scenario in agency relationships where the identity of the principal is unknown to the third party at the time of the transaction.

Contract Action

A legal proceeding initiated to enforce the terms of a contract or to resolve disputes arising from a contract.

Apparent Authority

The appearance or assumption of authority based on the actions or statements of the principal, leading third parties to believe an agent has authority to act.