The Use of Experiential Marketing Allows Marketers to Use Relevant

question 82

Multiple Choice

The use of experiential marketing allows marketers to use relevant ways of communicating with audiences at events using _______ media and word-of-mouth marketing.

• A)direct
• B)social
• C)mass
• D)indirect

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Definitions:

Retail Coupons

Discounts offered to consumers in the form of printed or digital coupons to encourage purchases at retail stores.

Consumer Sales Promotion

A promotion that includes free samples, coupons, contests, and demonstrations to consumers.

Cooperative Advertising

A cost-sharing arrangement between manufacturers and retailers to cover the cost of advertising the manufacturer's products.

National Advertising

Advertising campaigns that are spread across a country, targeting a national audience, often used by brands to reach a large consumer base.