A Good Experiential Marketing Effort Makes Customers Feel Like the Product

question 9

Multiple Choice

A good experiential marketing effort makes customers feel like the product or service is theirs and these motivated consumers then become product _______ who influence family and friends to try the product.

• A)palsies
• B)laggards
• C)advocates
• D)all of the above

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Definitions:

Normally Distributed

Describes a statistical distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence.

Mean

The average value of a set of numbers, indicating the central point of a data distribution.

Standard Normal

A normal distribution with a mean of zero and a standard deviation of one, used as the basis for z-scores in statistics.

Standard Deviation

A metric that calculates how much a dataset's values spread out or diverge from their average.