What Type of Data Is Normally Stored on a Marketing

question 32

Multiple Choice

What type of data is normally stored on a marketing database?

• A)Past transactions
• B)Demographic data
• C)Lifestyle data
• D)All of the above

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Definitions:

Capital Cost Allowance (CCA)

A tax deduction in Canada that represents a business’s investment in depreciable property.

Earnings Before Interest And Taxes

A measure of a firm's profitability that includes all income and expense items except interest and income tax expenses.

Installation Cost

The expense associated with setting up or putting equipment, infrastructure, or software into operation.

Erosion Cost

Costs that occur when a new project or investment negatively affects the revenues or profits of existing projects or investments.