Why Is There a Need to Extend the Traditional 4-Ps

question 56

Multiple Choice

Why is there a need to extend the traditional 4-Ps marketing mix for services?

• A)The high degree of direct contact between the firm and the customer
• B)The invisible nature of the service assembly process
• C)The separation of production and consumption
• D)All of the above

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Definitions:

Free Radical

Atom with an unpaired electron. Most are highly reactive.

Hydrogen Bonds

Weak bonds between two molecules caused by the electrostatic attraction between a proton in one molecule and an electronegative atom in the other.

Hydrophobic

Relating to or having a fear of water; in chemistry, refers to substances that repel water.

Vibrating Electrons

Electrons in motion, typically referring to the movement within atomic or molecular orbitals which can lead to the emission of photons.