Which of the Following Is Not a Condition Suggesting the Use

question 22

Multiple Choice

Which of the following is not a condition suggesting the use of relationship marketing activities?

• A)There is an ongoing desire for the service by the customer
• B)The customer controls the selection of the service provider
• C)The customer has alternatives from which to choose
• D)All of the above are conditions suggesting the use of relationship marketing activities

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Definitions:

Reinforcement

A process in behavioral psychology that increases the likelihood of a behavior being repeated, either by introducing a positive stimulus or removing a negative one.

Self-Concept

A person's perception of their own abilities, behaviors, and characteristics, forming an internalized self-image.

Reaction Formation

a defensive psychological mechanism in which a person unconsciously replaces their true, anxiety-causing feelings with their opposite.

Displacement

A defense mechanism where an individual's emotions or impulses are transferred from the original source of stress to a more acceptable or less threatening target.