Family Brand Names Are Sometimes Referred to as Which of the Following

question 65

Multiple Choice

Family brand names are sometimes referred to as which of the following?

• A)Corporate brands
• B)Linked brands
• C)Umbrella brands
• D)Pyramid brands

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Definitions:

Johnson and Johnson

A multinational corporation that produces pharmaceuticals, medical devices, and consumer packaged goods.

Strategic

Pertaining to the identification and implementation of long-term or overall aims and interests.

Transformational Practices

Innovative actions and strategies implemented by organizations to fundamentally change their operations, culture, or market position for long-term success.

HR Functions

The comprehensive set of roles and responsibilities performed by the human resources department, including recruiting, training, employee relations, and compensation management.