Some Companies Use _______ Techniques to Stimulate the Creation of New

question 73

Multiple Choice

Some companies use _______ techniques to stimulate the creation of new product ideas.

• A)screening
• B)concept testing
• C)brainstorming
• D)listing

---

Definitions:

Tech Savvy

Being well-informed or skilled in the use of technology, especially computers and digital devices.

Innovator

An individual or organization that introduces new ideas, products, or methods, often leading change and advancement within their domain.

Consumer Adoption Process

The stages through which a consumer moves when deciding to accept and continue using a new product or service, including awareness, interest, evaluation, trial, and adoption.

Time To Market

The speed with which a company launches a product.