A Major Test of Any Brand Extension Opportunity Is to Ask

question 111

True/False

A major test of any brand extension opportunity is to ask if the new brand concept is compatible with the values inherent in the core brand.

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Definitions:

Dysfunction

The impairment or abnormal functioning of a system, organ, or part of an organism or society.

Cultural Hegemony

The dominance of one cultural group over others, influencing societal norms and values so that the ruling group's perspective becomes the accepted cultural norm.

Economic Domination

The control or dominant influence over economic policies or practices by certain groups or entities, often leading to disparity and inequality.

Class Consciousness

The awareness of one's own social class and its implications for the positions and interests of the class in the broader socio-economic context.