To Determine Whether a Company Has Properly Segmented Its Markets

question 56

Multiple Choice

To determine whether a company has properly segmented its markets, five criteria are usually considered - are the segments effective, measurable, accessible, actionable and _______.

• A)addressable
• B)manageable
• C)personal
• D)profitable

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Definitions:

Eriksson

Likely refers to Katie Eriksson, a nursing theorist known for her contributions to the caring science field, focusing on the caritative caring theory.

Caritative Caring

This concept refers to nursing that is grounded in a love and respect for the humanity of patients, emphasizing compassionate and ethical care.

Core Concept

A central idea that is foundational to understanding a larger set of knowledge or theory; it represents an essential point or principle that underpins a system of thought or belief.

Reconciliation

The process of making consistent or compatible, often used in the context of resolving differences or disputes between parties.