Segments Must Be Large Enough to Be _______ to Serve

question 54

Multiple Choice

Segments must be large enough to be _______ to serve. There must be a gap in the market that will allow the company to earn a return.

• A)accessible
• B)clear
• C)profitable
• D)consistent

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Definitions:

Income Rises

An increase in the amount of money received by individuals or households, often measured on an annual basis.

Complementary Goods

Products or services that are often used together, where the increase in demand for one leads to an increase in demand for the other.

Market Demand

The total quantity of a good or service that all consumers are willing to purchase at a given price over a specified period.

Complementary Goods

Products or services that are typically used together, where the use of one enhances the use or value of the other.