Segments Must Be Large Enough to Be _______ to Serve

question 54

Multiple Choice

Segments must be large enough to be _______ to serve. There must be a gap in the market that will allow the company to earn a return.

• A)accessible
• B)clear
• C)profitable
• D)consistent

Identify factors that affect the elasticity of demand for goods and services.

Understand how the time period affects the elasticity of demand.

Comprehend the effects of market definitions and availability of substitutes on demand elasticity.

Analyze the role of consumer budget on the elasticity of demand.