When Marketers Are Repositioning They Have a Choice of Four

question 57

True/False

When marketers are repositioning they have a choice of four options: image, product, intangible and tangible repositioning.

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Definitions:

Plasma Membrane

The plasma membrane is a semi-permeable lipid bilayer that encloses the cytoplasm of a cell, controlling the passage of substances in and out of the cell.

Intermediate Filament

Stable cytoskeletal element of animals and some protists; structurally supports cell membranes and tissues; also forms external structures such as hair.

Cytoskeletal Element

Component of the cytoskeleton, providing structure and shape to cells, and involved in cell division, movement, and transport of materials within the cell.

Centriole

In animal cells, a barrel-shaped organelle from which microtubules grow.