When a Company Develops a Single Marketing Mix Aimed at One

question 95

Multiple Choice

When a company develops a single marketing mix aimed at one target (niche) market, it is practising which of the following?

• A)Differentiated marketing
• B)Undifferentiated marketing
• C)Customized marketing
• D)Focused marketing

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Definitions:

Unions

Organizations that represent the collective interests of workers to negotiate better terms and conditions of employment.

Job Analysis Form

A document used to gather and record important information about a specific job, including duties, responsibilities, and qualifications.

Responsibilities Section

A part of a document, job description, or policy that lays out the specific duties, tasks, and obligations expected to be fulfilled by an individual or entity.

Job Designing

The process of defining the way work will be performed and the tasks that a given job requires.