Profile Segmentation Is the Grouping of People in Terms of Profile

question 66

True/False

Profile segmentation is the grouping of people in terms of profile variables such as age and socio-economic group so that marketers can communicate to them.

---

Definitions:

Online Retail Store

A digital platform where goods or services are sold directly to consumers over the internet.

E-business

Pertains to the conduct of business processes on the internet, including buying and selling products, services, and managing company operations.