Sugging Is _______

question 134

Multiple Choice

Sugging is _______.

• A)using marketing research to gather information
• B)making up answers to marketing research questions that are untrue
• C)selling under the guise of marketing research
• D)supplementing bogus questions for genuine questions on a survey form

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Definitions:

Surveys

Research tools that collect data from a predefined group of respondents to gain information and insights on various topics.

Propensity Score Matching

A method of pairing individuals for assignment to a treatment and control condition based upon a combination of scores on participant variables.

Multiple Variables

Multiple variables refer to the presence or use of more than one variable in an experiment or analysis to understand complex relationships or effects.

Random Assignment

A method used in experiments to allocate subjects randomly to experimental and control groups, ensuring each participant has an equal chance of any condition.