Internal Market Information Is Potentially Useful When Companies Want to Get

question 40

Multiple Choice

Internal market information is potentially useful when companies want to get to know their current customers better. The following techniques can be used: marketing databases, _______ systems and website analysis.

• A)CRM
• B)CPR
• C)MRM
• D)MPR

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Definitions:

Proportion

A part, share, or number considered in comparative relation to a whole.

Census Data

Detailed information gathered about a population, typically including demographics, employment status, and housing conditions, collected during a census.

Jury Duty

A civic responsibility where citizens are required to serve on a jury during a legal proceeding.

European Residents

Individuals living in one of the countries that make up the continent of Europe.