What Is Meant by the Term the "Evoked Set

question 8

Multiple Choice

What is meant by the term the "evoked set"?

• A)The evoked set is the list of options that have been disregarded in the consumer decision process
• B)The evoked set is the complete list of options before the screening process
• C)The evoked set is a short list of options for careful evaluation
• D)The evoked set is the list of options compiled by a retail salesperson, during the personal sales presentation

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Definitions:

First Delivery

The initial shipment or dispatch of goods from a seller to a buyer.

Instrument

A formal legal document that formally records a legally enforceable act, agreement, or right.

Maker

One who promises to pay a certain sum to the holder of a promissory note or certificate of deposit (CD).

Drawer

In banking and finance, the person who writes or issues a cheque, telling the bank to pay the specified amount from their account.