Which of the Following Factors Influence Organizational Buying and a Firm's

question 76

Multiple Choice

Which of the following factors influence organizational buying and a firm's choice criteria?

• A)The importance of purchase
• B)The buy class
• C)The product type
• D)All of the above

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Definitions:

Scope

The extent or range of an activity, project, or subject matter.

Mobile Devices

Portable electronic gadgets such as smartphones and tablets that have computing capabilities.

Media Richness

The degree to which a communication medium is capable of reproducing the information sent over it without loss or distortion.

Rich Medium

A communication tool that is capable of conveying complex information effectively, often through multiple channels like text, audio, and video.