What Is "Marketing Myopia

question 68

Multiple Choice

What is "marketing myopia"?

• A)Marketing myopia is where management are product focused rather than customer focused
• B)Marketing myopia is where management fails to respond to technological change
• C)Marketing myopia is where bureaucratic decision processes occur that stifle responses to change
• D)Marketing myopia is where a company sees change as a threat and therefore defends the status quo

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Definitions:

Flexible Work Schedules

Work arrangements that allow employees to vary their arrival and departure times, and sometimes choose their working locations, to accommodate personal needs and improve work-life balance.

Team Building

The process of creating stronger and more cohesive working groups through various activities and initiatives.

Internal Social Networks

Private platforms used within an organization to enable employees to network, communicate, and share information or documents.

Corporate Profit

The financial surplus achieved by a company after subtracting all its expenses from its revenue.