The Key Actors in the Firm's Immediate Environment That Affect

question 78

Multiple Choice

The key actors in the firm's immediate environment that affect its capabilities to operate effectively in its chosen markets are which of the following?

• A)Customers, staff, distributors and competitors
• B)Customers, staff, distributors and retailers
• C)Suppliers, distributors, customers and retailers
• D)Suppliers, distributors, customers and competitors

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Definitions:

Publicity Tool

Methods or strategies used by businesses to generate public visibility or awareness for their products, services, or brand without direct advertising.

Point-of-Purchase Display

A specialized form of sales promotion located near, on, or next to a checkout counter (the point of purchase) designed to attract customer attention and stimulate sales.

News Release

An official statement issued to newspapers and other media for the purpose of providing information, an official statement, or making an announcement.

Media

The various means of communication, such as television, radio, newspapers, and the internet, that reach or influence people widely.