What Is "Marketing Myopia

question 68

Multiple Choice

What is "marketing myopia"?

• A)Marketing myopia is where management are product focused rather than customer focused
• B)Marketing myopia is where management fails to respond to technological change
• C)Marketing myopia is where bureaucratic decision processes occur that stifle responses to change
• D)Marketing myopia is where a company sees change as a threat and therefore defends the status quo

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Definitions:

Politics

Activities, actions, and policies used to gain and hold power in government or any organization or group.

Promotions

The advancement of an employee's rank or position in an organizational hierarchy, often accompanied by increased responsibilities and salary.

Types of Power

Different bases from which an individual or group can exercise influence or control over others, such as legitimate, expert, or coercive power.

Official Position

denotes a designated role or rank within an organization that comes with specific responsibilities and authority.