What Is "Environmental Scanning

question 91

Multiple Choice

What is "environmental scanning"?

• A)Environmental scanning is the process of monitoring and analyzing the macroenvironment
• B)Environmental scanning is the process of monitoring and analyzing the microenvironment
• C)Environmental scanning is part of the process in developing environmentally friendly products
• D)Environmental scanning is the process of monitoring and analyzing the marketing environment

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Definitions:

Data

Information collected for reference or analysis, often numerical, that can be used for calculation and statistical study.

Equal

Describes the state of being the same in quantity, size, degree, or value.

Mean

The average of a set of numerical values, calculated by adding them all up and dividing by the number of values.

Equal

Having the same value, quantity, measure, or meaning as another; identical in magnitude or degree.