Which of the Following Is Not a Characteristic Associated with Database

question 61

Multiple Choice

Which of the following is not a characteristic associated with database marketing?

• A)It usually requires the customer to respond in a way that allows the company to take action
• B)It allows direct communication with customers through a variety of media including direct mail, telemarketing and direct response advertising
• C)To trace the response back to the original communication
• D)All of the above are characteristics associated with database marketing

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Definitions:

Keep Up With Inflation

The process of adjusting spending, saving, or investment strategies to maintain purchasing power as the general price level increases over time.

CPI Increased

An indication that the Consumer Price Index has risen, signifying a period of inflation where consumer goods and services prices have gone up.

Base Year

A specific year chosen as a reference point for financial or economic data analysis.

Purchasing Power

The amount of goods or services that can be bought with one unit of a currency, showcasing its value.