Which of the Following Is a Benefit of Using a Marketing

question 12

Multiple Choice

Which of the following is a benefit of using a marketing database?

• A)It helps maintain customer loyalty
• B)It helps obtain new customers for an organization
• C)It is less costly than other marketing communication methods
• D)It helps build the positioning strategy of a firm

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Definitions:

American Association of Retired People

A large, United States-based non-profit organization focused on issues affecting those over the age of fifty, including health care, employment security, and retirement planning.

Super PACs

Unrestricted in the amount of money they can collect from corporations, unions, and individuals, these independent political committees are, however, forbidden from directly coordinating activities with political parties or candidates.

Issue Advocacy

Political activity aimed at influencing public opinion or policy on specific issues, without expressly supporting or opposing any candidate.

Campaign Season

The period leading up to an election, during which political candidates engage in a variety of activities, such as advertising, rallying, and debates, to win support from the voters.