Which of the Following Is Not a Characteristic Associated with Database

question 61

Multiple Choice

Which of the following is not a characteristic associated with database marketing?

• A)It usually requires the customer to respond in a way that allows the company to take action
• B)It allows direct communication with customers through a variety of media including direct mail, telemarketing and direct response advertising
• C)To trace the response back to the original communication
• D)All of the above are characteristics associated with database marketing

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Definitions:

Accounting Period

A specific period of time used for financial accounting purposes, during which financial statements are prepared.

Cash Payments

Outflows of cash from a company to settle obligations or purchase goods and services.

Prepaid Insurance

An asset account that represents the amount paid for insurance contracts in advance for future coverage.

Insurance Expense

The cost associated with purchasing insurance coverage, recognized as an expense over the policy period.