The Awareness, Trial, Reinforcement (ATR) Model Sees a Key Role

question 30

Multiple Choice

The awareness, trial, reinforcement (ATR) model sees a key role of advertising as which of the following?

• A)Sees a key role of advertising as being to defend brands by reinforcing beliefs to retain existing customers
• B)Sees a key role of advertising as being to maximize the awareness of a brand to ensure that it is in consumers' evoked set of brands
• C)Sees a key role of advertising as being to maximize the image of a brand so that its promotional strategy is in align to its chosen positioning strategy
• D)Sees a key role of advertising as being to support personal selling and sales promotions in order to convert trial consumers into loyal customers

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Definitions:

Variable Cost

Costs that vary directly with the level of production or business activity.

Machine Hour

A measure of production time, specifically the number of hours a machine is operated in the manufacturing process.

Fixed Cost

A cost that does not change with an increase or decrease in the amount of goods or services produced.

Total Expense

The sum of all costs and expenses incurred by a business during a specific period.