Marketing Objectives Need to Be Very _______ E

question 147

Multiple Choice

Marketing objectives need to be very _______ e.g. a 10% increase in sales. Otherwise, their attainment cannot be assessed.

• A)contained
• B)precise
• C)controlled
• D)timely

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Definitions:

Win%

A statistical representation, often in sports, denoting the percentage of games or matches won by a team or individual.

Residuals

Differences between observed values and the expected values predicted by a model, used as a diagnostic measure to assess the fit of a statistical model.

Least Squares

A method used in regression analysis to determine the best fit line by minimizing the sum of the squares of the differences between observed and predicted values.

Goals/G

A statistical measurement often used in sports to quantify the average number of goals scored per game by a team or player.