A _____ Can Be Either the Onset of an Unpleasant

question 81

Multiple Choice

A _____ can be either the onset of an unpleasant event or the removal of a positive state of affairs (response cost) .

• A)punisher
• B)negative reinforcement
• C)threat
• D)discriminative stimulus

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Definitions:

Television Advertising

A form of marketing communication that uses the medium of television to promote products, services, or ideas to a wide audience.

Special Interest Magazines

Publications targeting niche audiences with specific hobbies, interests, or demographic characteristics.

Mobile Advertising

Advertising that is communicated to the consumer via a handheld device.

Personal Selling

A direct sales approach involving face-to-face interaction between a salesperson and a customer, aimed at persuading the customer to make a purchase.