The Essence of Resource Allocation Is

question 94

Multiple Choice

The essence of resource allocation is:

• A)Company resources are allocated effectively in the strategic marketing process by converting marketing actions into marketing information.
• B)Individual management tools and techniques that a firm chooses to use are less important than flawless execution of the ones it does use.
• C)Sometimes you have to break the rules to spend every dollar in a budget.
• D)Put incremental resources where the incremental returns are greatest over the foreseeable future.
• E)Individual management tools and techniques have no direct relationship to superior business performance in the companies.

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Definitions:

Express Authority

Pertains to the power explicitly granted by one party to another, typically in writing, to perform specific acts or functions.

Implied Authority

Powers not expressly stated but assumed to be granted in order for an individual to carry out duties effectively.

Apparent Authority

A situation where a third party reasonably believes an individual has the authority to act on behalf of another (such as an employer), even if that person does not have actual authority.

Ratified

An agreement or decision that has been formally approved and confirmed by the required parties.