Which of the Following Information Is Used in the Development

question 122

Multiple Choice

Which of the following information is used in the development of the marketing program, the third step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)market-product grids with target segments and product groupings
• C)detailed plans to execute the marketing program
• D)market potential studies
• E)trends for industry and competitors

---

Definitions:

Atomic

Relating to atoms, the smallest component of an element having the chemical properties of the element.

Truth-functional Compound

A compound statement in logic whose truth value is determined by the truth values of its components.

Quantifier

A symbol in logic that indicates how many examples within a discussion domain meet the criteria of an unfilled equation.

Atomic Open Sentence

A sentence expressing a basic proposition that includes variables, which, when replaced by specific terms, becomes an atomic sentence.