Today,the Implementation Phase of the Strategic Marketing Process Often Involves

question 47

Multiple Choice

Today,the implementation phase of the strategic marketing process often involves moving many planning activities away from the duties of planners to those of ________ responsible for implementing the plans.

• A)line managers
• B)outside consultants
• C)senior management
• D)the chief marketing officer (CMO)
• E)project teams

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Definitions:

Information System

A network, usually within an organization, by which information is generated and circulated. This network involves computer systems as well as other mechanisms, such as payroll records, purchasing documents, and managers’ impressions and specific knowledge.

Customer Satisfaction Surveys

Tools or questionnaires used by businesses to evaluate the level of satisfaction of their customers with the company's products or services.

Internal Accounting System

The accounting system that collects, aggregates, and generates and distributes budgeted and actual financial and cost information within the firm for use by executives and managers for both decision making and control.

Management Accounting

The accounting system used within the organization to help the organization achieve its goals.