The Marketing Manager Looks for Two Kinds of Deviations,each Triggering

question 124

Multiple Choice

The marketing manager looks for two kinds of deviations,each triggering a different kind of action: (1) ________ and (2) actual results fall short of goals.

• A)deviations that result from major shifts in customer needs
• B)actual results exceed goals
• C)there are no deviations but there should be
• D)deviations that result from executive mandates
• E)deviations that are blamed on insufficient marketing support (personnel or funding)

---

Definitions:

Tolerance

Increased resistance to a drug’s effects accompanying continued use.

Self-Help Book

A type of publication that is designed to offer guidance and advice on personal improvement and self-management skills, often focusing on personal growth, mental health, and achieving life goals.

Empirically Tested

Evaluated or verified through observation and experiment rather than theory or pure logic.

Subliminal Tapes

Audio recordings designed to influence the listener's behavior or thoughts through messages that are below the threshold of conscious perception.