The Actions Taken in the Development of the Marketing Program

question 183

Multiple Choice

The actions taken in the development of the marketing program, Step 3 of the planning phase, include: (1) develop the program's marketing mix actions and (2) __________.

• A)select target markets
• B)identify industry trends
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

---

Definitions:

Sustainable Change

Change within an organization or society that is maintainable over the long term without harmful effects on people or the environment.

Valuing Diversity

The recognition and appreciation of differences in individuals, such as cultural, racial, gender, and age differences, contributing to a more inclusive and effective environment.

Organizational Culture

The shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization.

Top-Down Change

involves organizational change initiatives that originate from upper management and are implemented down through the hierarchy of the organization.