An Action Item List Is an Aid to Implement a Marketing

question 114

Multiple Choice

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) __________, (3) the date to finish the task, and (4) what is to be delivered.

• A)the budget
• B)the product or service
• C)the points of difference
• D)the promotional message
• E)the person responsible for completing the task

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Definitions:

Militant

An individual or group adopting a combative or aggressive approach in promoting or defending their interests, often used in the context of labor disputes.

Exclusive Representation

The right of a single labor union to represent all employees in a workplace in negotiations with the employer.

Associational Model

A theoretical approach emphasizing the importance of social networks and associations in shaping individual behaviors and societal outcomes.

Utilitarian

A moral philosophy that holds actions as right if they tend to promote happiness and wrong if they tend to produce the opposite, focusing on the outcome of the greatest good for the greatest number.