When Using Share Points to Make Marketing Resource Allocation Decisions

question 191

Multiple Choice

When using share points to make marketing resource allocation decisions, marketing managers must estimate: (1) __________, (2) the revenues associated with each point of market, (3) the contribution to overhead and profit (or gross margin) of each share point, and (4) possible cannibalization effects on other products in the line.

• A)the market share for the product
• B)the number of market segments
• C)the total production costs
• D)the total financial resources available for a sustained marketing effort
• E)the stage of the product in its product life cycle

Recognize the principles affecting financial reporting, such as the going-concern principle.

Analyze and apply accounting concepts to prepare key financial statements and assess transactions.

Understand the impact of foreign currency fluctuations on financial transactions and statements.

Identify the accounting treatment for foreign currency transactions under U.S. accounting standards.

---

Definitions:

Émile Durkheim

A foundational French sociologist known for his extensive work on social solidarity, the division of labor, and the role of religion in society, among other contributions.

Strain Theory

A sociological theory that suggests individuals may engage in deviant behavior when they experience a discrepancy between societal goals and the means available to achieve those goals.

Full Scholarship

A type of financial aid that covers the entire cost of a student's education, including tuition, room, and board, and sometimes additional expenses.

University Class

A group of students who meet regularly to study a subject under the guidance of a teacher or professor at a university.