The Actions Taken in the Development of the Marketing Program

question 183

Multiple Choice

The actions taken in the development of the marketing program, Step 3 of the planning phase, include: (1) develop the program's marketing mix actions and (2) __________.

• A)select target markets
• B)identify industry trends
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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