When You View a Selection at Amazon

question 160

Multiple Choice

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought…", you are seeing the application of

• A)real-time e-commerce.
• B)connectivity.
• C)interactive marketing.
• D)personalization.
• E)collaborative filtering.

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Definitions:

McGrath

Refers to Joseph Edward McGrath, a social psychologist known for his research on small group behavior and methodologies.

Diagnosing Group Deficiencies

The process of identifying shortcomings or areas of improvement within a group, often to enhance functionality, cohesion, and performance.

Deleterious Changes

Harmful or damaging modifications or alterations in a system, environment, or health.

Remedial Action

Steps taken to correct or mitigate a problem, issue, or defect.