There Are Three Approaches to Viral Marketing

question 135

Multiple Choice

There are three approaches to viral marketing. Marketers can: (1) embed a message in the product or service, (2) __________, and (3) offer incentives for referrals.

• A)use customerization
• B)use choice boards
• C)use niche marketing
• D)make the website content so compelling that viewers want to share it with others
• E)use permission marketing

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Definitions:

Convergence

The coming together of different factors or phenomena to form a unified whole, or the ability of the eyes to move inward together to focus on an object.

Binocular Cues

Visual information taken in by two eyes that enable a sense of depth and three-dimensional perception.

Monocular Cues

Visual information that can be perceived with one eye alone and helps in judging depth and distance, including texture gradient, relative size, and motion parallax.

Dichromatic Cues

Visual information that helps in the perception of color, particularly in individuals with dichromacy, which is a form of color blindness featuring two instead of three cone cell types for color vision.