Which of the Following Output Reports Is Used in the Planning

question 190

Multiple Choice

Which of the following output reports is used in the planning phase of the strategic marketing process?

• A)marketing plans that define goals
• B)action memos that tell who is to do what
• C)action memos that tell who is to do what by when
• D)corrective action memos
• E)tracking reports

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Definitions:

Future Sales

Projected revenue a company expects to generate from its operations in a future period.

Total Assets

The sum of all current and fixed assets owned by a person or company, reflecting the total resources at their disposal.

Sustainable Growth

The rate at which a company can grow its sales, profits, and dividends without having to increase equity or debt financing.

Dividend Payout Ratio

A financial metric that indicates the percentage of a company's earnings paid out to shareholders in the form of dividends.