There Are Five Alternative Marketing Strategies That Can Be Identified

question 232

Multiple Choice

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, __________, product specialization, selective specialization, and full coverage.

• A)diversification
• B)selective distribution
• C)market specialization
• D)product reorientation
• E)new-product specialization

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Definitions:

Social Media

Platforms and technologies that enable users to create, share content, and participate in social networking on the internet.

Social Media

Online platforms and technologies that enable users to create, share content and participate in social networking.

Media Imperialism

The dominance of larger or wealthier countries' media over smaller or poorer countries, influencing their culture and values.

Mass Media

Forms of communication, such as television, newspapers, and the internet, that reach large audiences simultaneously.